Exterior Design

The design of the 7 Series, the quintessential BMW flagship saloon, has for generations been characterised by a progressive, sportive elegance. The iconic BMW kidney grill has grown significantly and dominates together with new headlights the powerful front end. The new modern and dynamic appearance of the ALPINA construction and aerodynamic elements accentuate the dynamic and visual presence of the new BMW ALPINA B7 and its performance character.

A new front apron with functional air intakes, free-floating ALPINA lettering and horizontal character lines works in conjunction with the rear spoiler in order to effectively reduce lift to almost zero at the front and rear axle for excellent high-speed stability.

The ALPINA stainless steel sports exhaust system features two elliptical twin tailpipes that are neatly integrated in the rear apron and give the rear a smooth, elegant look.

Unmistakable ALPINA

The world famous decorative stripes, officially known as the ALPINA Deco-Set, are more than a homage to the 70s and 80s, they are an indispensable part of the ALPINA heritage. The Deco-Set set has a pinstripe-like and very fine horizontal design and can be optionally applied to the vehicle front and sides in either Silver or Gold.

The traditional colours of Blue and Green are irreversibly associated with our company. These colours also form the basis of the two exclusive ALPINA paint finishes ALPINA Blue metallic and ALPINA Green metallic. A large number of BMW and BMW Individual paint finishes as well as custom paintwork are also available for the new BMW ALPINA B7. 

A very special highlight: The new, free-floating ALPINA lettering in the front spoiler. Like no other element it combines an unmistakeable look with technical finesse. The free-standing design allows the ALPINA engineers to integrate an additional air inlet into the front apron. This achieves the optimal inflow of the central outsourced water cooler. The lettering is available in Silver, Gold or Black ‘high-gloss’.